Ra One sets a record in Kerala

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Ra One, the Shah Rukh Khan  starrer with Rajini in a cameo, has been screened in 87 theatres across  Kerala. It is certainly a record because this is the first time a Hindi  film is being screened in so many theatres in Kerala. A press note  states: “We have released only Hindi Ra-One all over Kerala, despite the  fact that 40% of Kerala are Tamilians, 50% of Kerala speak fluent Tamil  and 70% understand Tamil very well and they enjoy non Malayalam films  and as we anticipated the strategy worked well.”

Though the Kerala theatres have announced a strike from November 1st,  the theatre owners have decided to allow the films that are already  being screened. Therefore Ra One will also continue its run, say  sources.