Boss Engira Baskaran crossing 100days is no ordinary thing in Tamil film

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A film crossing 100 days is no ordinary thing in Tamil cinema these days, as changing trends have rewritten the rules.

For, the rule of the day is to release a movie in as many screens as possible and make the maximum collection in the first couple of weeks.

But still, some movies manage to cross the 100-day mark with 'Boss Engira Baskaran' touching it today. The film starring Arya, a comedy caper, is one of the super hits of 2010.

Produced by K S Srinivasan and Arya and released by Udhayanidhi Stalin's Red Giant Movies, the movie directed by Rajesh of 'Siva Manasula Sakthi' fame got released when the 'Endhiran' storm hit the box office.

However, it managed to garner attention thanks to the beautiful narration by Rajesh, good performance by Arya and Santhanam and smart marketing skills of Udhayanidhi.